From skin deep to society wide - embracing age as an asset, not a liability:
The Rise of Pro-Aging
For decades, the beauty and wellness sectors sold us the idea of anti-aging — that age is something to be battled, erased, reversed. But this frames aging as failure. The pro-aging movement rejects that. It recognizes aging as natural and inevitable and instead emphasises supporting the process with dignity, nourishment, resilience and wisdom.
Pro-aging means prioritising health vibrancy, and authenticity over unrealistic “forever young” promises. It’s less about fighting time and more about aging well.
Nudo’s Pelle & Glow: A Pro-Aging Formula
At Nudo, we want skin health to evolve with you, not against you. That’s why we created Skin & Glow, a vegan food supplement made in Italy, built with a pro-aging formula aimed at:
• Supporting natural collagen synthesis
• Defending cells from oxidative damage
• Enhancing skin radiance from within
Instead of masking or smoothing out every line, Pelle & Glow helps skin stay resilient, luminous and balanced in the long run.
Pro-Aging Champions in Europe
This mindset isn’t limited to beauty — in Europe, various organizations and brands are already adopting pro-aging as a core value.
1. Elena Mirò (Italy)
The Italian fashion house Elena Mirò has long championed inclusivity, creating elegant collections that embrace different body types and life stages. By rejecting unrealistic standards of youth and slimness, Elena Mirò empowers women to express their style confidently at any age.
2. IKEA – OMTÄNKSAM collection
Yes, furniture / home goods is far from beauty, but IKEA’s OMTÄNKSAM line was explicitly designed “with seniors in mind” — ergonomic, supportive, comfort-driven designs.
While IKEA is not selling “anti-aging,” this shows a brand acknowledging aging populations and building for longevity, usability, dignity over time.
These two entities show that pro-aging is not just cosmetic — it’s social, political, and cultural.
Why Pro-Aging Matters
Shifting the language from “anti” to “pro” changes everything. It invites us to respect the years we’ve earned rather than hiding them. It encourages more honest, sustainable approaches to wellness, beauty and policy.
At Nudo, Pelle & Glow is our contribution to that shift: a gentle reminder that beauty resonates deeper when we accept who we are — and that we can be grateful for the gift of getting older.
